We are looking for a dynamic and results-oriented Senior Marketing Specialist to drive lead generation and enhance our brand presence in the digital product space. You will be responsible for developing and executing targeted marketing initiatives, with a focus on our "Digital Product in Action" workshop series and strategic communication campaigns. This role requires a blend of creativity, strategic thinking, and hands-on execution to establish our company as a Trusted Product Partner.

Key Responsibilities:

Lead Generation

1. Lead the "Digital Product in Action" Workshop Series:

Plan, organize, and execute the end-to-end process for our "Digital Product in Action" workshop series (e.g., similar to https://dpa.geekup.vn/). This includes:

• Defining target audiences and workshop objectives.
• Developing compelling workshop content in collaboration with product and sales teams.
• Managing all logistical aspects, including venue selection, registration, and materials.
• Promoting the workshops through various channels (online and offline).
• Facilitating engaging and informative workshop sessions.
• Collecting and managing attendee feedback.

• Track and analyze workshop performance metrics (e.g., attendance, lead generation, conversion rates).
• Optimize workshop content and delivery based on performance data and feedback.
• Nurture leads generated from workshops through targeted follow-up activities, including email campaigns and personalized communication.

2. Generate Leads Through Other Digital Channels:

• Develop and implement comprehensive lead generation strategies across multiple digital channels:

• Content Marketing: Create and distribute valuable content (e.g., blog posts, white papers, case studies, infographics) that attracts and engages target audiences.
• Search Engine Optimization (SEO): Optimize website content and online assets to improve organic search rankings for relevant keywords.
• Search Engine Marketing (SEM): Plan and execute paid search campaigns (e.g., Google Ads) to drive targeted traffic and leads.
• Social Media Marketing: Utilize social media platforms (e.g., LinkedIn, Facebook) to promote content, engage with prospects, and generate leads.
• Email Marketing: Develop and execute targeted email campaigns to nurture leads, promote events, and drive conversions.
• Webinars and Online Events: Organize and host webinars and online events to educate prospects and generate leads.
• Partnerships: Identify and cultivate strategic partnerships to expand reach and generate leads.

• Set clear lead generation goals and key performance indicators (KPIs).
• Monitor, analyze, and report on the performance of lead generation activities.
• Collaborate with the sales team to ensure seamless lead qualification and handover processes.

Strategic Communications:

1. Lead Communication Campaigns for Digital Product Positioning:

- Develop and execute strategic communication campaigns to enhance brand awareness, communicate the value proposition and position our company as a Trusted Product Partner.

- Craft compelling messaging and narratives that resonate with target audiences and align with our brand identity.

- Manage the execution of communication plans across various channels:

• Public Relations: Develop and distribute press releases, pitch stories to media outlets, and manage media relations.
• Industry Events: Represent the company at industry conferences, trade shows, and networking events.
• Thought Leadership: Develop and promote thought leadership content (e.g., articles, blog posts, presentations) to establish our company as a subject matter expert.
• Digital Channels: Utilize the company website, social media platforms, and other digital channels to disseminate key messages.
• Internal Communications: Ensure consistent messaging and alignment across internal teams.

- Monitor and analyze the effectiveness of communication campaigns, and make adjustments as necessary.

- Manage and maintain relationships with key stakeholders, including media, industry influencers, and partners.

2. Content Creation and Management:

- Create high-quality, engaging content (written, visual, and multimedia) that supports lead generation and strategic communication objectives. This includes blog posts, articles, website copy, presentations, videos, and social media content.

- Ensure all content is consistent with brand guidelines and messaging.

- Manage the content calendar and ensure timely delivery of content.

- Optimize content for search engines and user engagement.

3. Market Research and Competitive Analysis:

- Conduct ongoing market research to identify industry trends, customer needs, and the competitive landscape related to digital products.

- Analyze competitor marketing and communication strategies.

- Identify opportunities to differentiate our company and products.

- Provide insights and recommendations based on market research findings.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3-4 years of experience in B2B marketing, with a focus on lead generation and strategic communications. 
• Proven excellence in one scope, coupled with a willingness to expand responsibilities and learn new scopes, is highly regarded.
• Proven track record of planning and executing successful workshops, webinars, or events.
• Strong understanding of digital marketing channels and best practices for lead generation.
• Excellent written and verbal communication skills in English and Vietnamese.
• Ability to create compelling marketing content for various audiences and channels.
• Strong analytical skills and experience in tracking and measuring campaign performance.
• Proficiency in marketing automation tools and CRM systems is preferred.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Proactive, self-motivated, and able to work independently and as part of a team.
• Passion for technology and digital products.

To gain a deeper understanding of who you are and to ensure that GEEK Up is the battleground you desire & that you are the missing piece we are seeking, the recruitment process for this position will undergo the following steps:

• Online Q&A
• Phone interview
• Face-to-face interview
• Offering