GEEK Up is seeking a highly motivated and creative B2B Marketing Executive to join our growing Client team and drive lead generation through strategic content creation, impactful events, and effective sales enablement.

Content Marketing:

• Develop and execute a content marketing strategy aligned with business objectives, targeting specific buyer personas and industry trends.
• Create high-quality content across various formats, including blog posts, white papers, case studies, ebooks, infographics, website copy, social media updates, and email newsletters.
• Manage the content calendar and ensure timely publication and promotion of content.
• Analyze content performance metrics and make data-driven adjustments to improve reach, engagement, and lead generation.
• Collaborate with internal and external stakeholders to ensure content accuracy and consistency.

Event Management:

• Plan and execute events with a strong emphasis on lead capture and qualification, including targeted conferences, webinars, workshops, and exclusive networking events.
• Implement pre-event marketing strategies to drive registrations and generate leads before the event.
• Utilize lead capture tools and techniques at events to collect attendee information and qualify leads.
• Develop post-event follow-up strategies to nurture leads and move them further down the sales funnel.
• Track event ROI based on lead generation and conversion metrics.

Sales Enablement:

• Develop sales enablement resources that empower the sales team to effectively engage with and convert leads, including targeted sales decks, case studies, brochures,....
• Assist team on using sale&marketing materials, tools and channels to generate lead.
• Analyze performance data to improve lead quantity, quality and conversion rates.
• Maintain and update the sales enablement platform.

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in B2B marketing.
• Proven ability to create high-quality content across various formats.
• Experience in planning and executing successful B2B events.
• Proactively contributes to lead generation efforts to achieve team goals.
• Excellent written and verbal communication skills, in both english and vietnamese.
• Strong analytical and problem-solving skills, be able to work under pressure.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work independently and as part of a team.
• Strong project management skills and attention to detail.

To gain a deeper understanding of who you are and to ensure that GEEK Up is the battleground you desire & that you are the missing piece we are seeking, the recruitment process for this position will undergo the following steps:

• Online Q&A
• Phone interview
• Face-to-face interview
• Observation day (optional)
• Offering