About the Role:
As a Senior-Expert Lead Generation, you'll be instrumental in expanding our customer base by identifying, cultivating, and converting prospects into loyal clients. You'll empower our sales team with the tools, resources, and expertise they need to excel.
Key Responsibilities:
- Alignment with Marketing: Collaborate with marketing to ensure consistent messaging and strategies.
- Content Development: Create and manage sales materials like presentations, pitch decks, and case studies.
- Process Optimization: Analyze and improve the sales process to increase efficiency.
- Competitive Intelligence: Gather and analyze information on competitors to inform sales strategies.
- Lead Generation: Develop and implement comprehensive lead generation strategies to attract qualified prospects, aligning with overall business objectives. Utilize a variety of marketing channels, including online advertising, social media, email marketing, host or co-organize events to generate leads effectively and build brand awareness.
- Sales Training: Conduct onboarding, ongoing training, and performance tracking for client development team.
- Sales Enablement Platform Management: Oversee and maintain the sales enablement platform.
- Analytics and Reporting: Analyze sales data to identify trends and opportunities.